Most experts agree that Linkedin is a very useful medium in areas such as business to business (B2B). It makes it easier to expand one’s network of contacts, improve professional opportunities or grow business lines.
To become a Linkedin expert, there are a number of measure that must be taken, most of which are free. They require small changes in the configuration, which can help individuals gain a small competitive advantage. The changes can make a difference between achieving success or not.
Get contacts using the Connect button – If you ask someone to allow you to add to your professional network in Linkedin through the connect button, the system forces you to show that you have some kind of previous connection with the individual. You are expected to provide relevant details.
To skip this step, you can expand your networking extensively and quickly, just press the Connect button next to the name of the person you want to add. The invitation will be sent immediately and without additional requirements.
Configure the anonymous profile – By default, Linkedin shows the visits on individual profiles and sends a notification to the users every time someone looks at them, also specifying who has done it.
Most people may not care about third parties being informed of their visit to the profile because the notification can be beneficial. However, this is not always the case.
Linkedin allows users to configure profile settings so that it does not show visits to other users. The only problem is that in return users lose the ability to see who visits their account. It is a matter of assessing what interests us the most. This option is found in: privacy and settings – select what information other users can see when they visit your profile.
Advanced searches – The use of advanced searches, some are paid but there are also free options, it is highly recommended to optimize time and refine research in the search for professionals, work or new business opportunities.
Import the email contacts – It is a very easy way to increase contacts and find out if old contacts have been developing professionally, so that they can be useful for present or future interests.
Update profile – You do not have to be lazy. It is very important to periodically update your profile, including professional and academic achievements, as well as current aspirations and motivations. A profile that does not include the latest data on work experience, academic profile or interests can make you lose many more opportunities than you think.