A video is worth more than a million words. Humans have a short attention span. Most people find it hard to read long prose. However, they can easily follow a video from beginning to end.

Online Presence

Modern day businesses must be present online. The center of all virtual activities should be your website. This should have different types of content. The best content is the video. You will need website video production.

Content is King

In the World Wide Web, content is king. It is all about content. On the other hand, engagement is queen.

Brevity

Your website videos should be brief. They should be straight to the point. You should cut all the crap. People do not have time to watch long videos. A video that is less than five minutes will come in handy.

Engaging

You should not bore your audience. You need interesting videos. You should pass across the message in an interesting manner. You can use humor in your videos.

Audio

The audio quality should be high. Your audience should not struggle to hear what you are saying. You need to use a good microphone when you are recording.

Picture

High picture quality should be the case. Everything should be clear. You should use a high-quality video camera.

SEO

You need to optimize your videos for search engines. You should include relevant tags and keywords in your video. That will make your videos to rank higher in search engines.

Title

The first thing that people will notice is the video title. This can either attract people or repel them away. You need to use a catchy title. It should summarize the video content.

Bounce rate

Bounce rate refers to the amount of time that people spend on your videos. Great videos have lower bounce rate. On the other hand, bad videos have a higher bounce rate.

Audience

A website video will target a particular audience. You should have your audience in mind when creating a video. A youthful audience might require a funky video. There are videos for children and those for adults. A professional audience will need professional videos.

Platform

Creating a video is the first step. The next step involves publishing it in the right platform. You should find the right platform.

Competitive Edge

It is a competitive world. There is cutthroat competition in the world of business. With the best website video production, your business will have a competitive edge.

The Bottom-Line

Great videos will make your website to stand out. They will make it to receive millions of visitors every day.