If you’re looking to widen your audience and boost leads now is the time to consider what is digital marketing strategy and how can you benefit from big data.
Online communication has become indispensable to growing a businesses, thus all the more reason to adopt every online marketing platform available. The goal of your digital marketing strategy is to reach an audience with a relevant message when and where they are ready to buy. The strategy includes a very broad concept as it encompasses all actions for advertising on media and Internet channels, like websites, blogs, social networks, video platforms, forums, etc.
Defining Your Target Audience
What kind of people would be interested in my product? Once you know the answer to this question you can segment your digital marketing activities and establish clear guidelines for action. For example, if you’re targeting young millennials, and considering a digital marketing strategy for this audience, the short answer is social networks. Young consumers prefer relationships, rather than faceless companies, and the buying process is influenced by word of mouth. On the other hand, let’s say your product or services are apart of the computer industry, and include technical language, studies show that blogs and forums have a higher benefit of appealing to this type of audience.
Everything but the Kitchen Sink
As mentioned earlier, you should determine how best to segment your digital marketing activities to the right audience because there are tools that might be counterproductive, but fully implement your arsenal . Carefully select which tools will benefit your audience so you don’t allocate resources to those that are useless. For example, here are three tools often underutilized;
• Video Marketing. A thirty second video can be three times as effective as the traditional five page sales letter. Why? Video marketing offers consumers what they want-access to information in an easy to understand medium that requires a minimum of effort on their part. Video marketing brings the power of television to the Internet.
• Email Marketing. Many business owners will not consider an email marketing campaign, because most campaigns are revered as spam mail, but there are ways to overcome this problem. Those that do use this strategy quickly find an advantage over their competitors who chose not to implement this type of advertising.
• Text Marketing. Also known as SMS marketing, text marketing utilizes all of the latest technologies needed to make contact with customers. It can be easily tracked and measured, and this medium can allow businesses to determine the results and capacity of other advertising mechanisms.
Lastly, digital marketing is constantly evolving, and businesses must stay competitive and keep their finger on the pulse. A well-executed plan will give you an advantage.