Technology is continually changing around us but at the same time, it still remains the best way to engage your church’s congregation. For this to work you’ll need to embrace some of the best technology for church that’s available today.
Go Mobile
Although this really isn’t something new, it’s something that’ll continue growing every year so you do need to have a presence here if you don’t want to fall behind. The best place to start is by ensuring that your website is mobile-friendly (a.k.a. responsive). This is important because a lot of people perform searches on their mobile devices today and you want these people to be able to find your church site. As an important side note here, you should know that Google places responsive sites ahead of non-responsive ones in their listings.
Design an App
An app can result in your members being more engaged with your congregation because it allows everyone to continually be in contact with each other. You can keep your congregation updated about things that are going on and minister to them in other ways (e.g. daily devotionals, accepting prayer requests) throughout the week. This shouldn’t be used to replace your church’s website though.
Embrace Live Streaming
Over the past several years live streaming has continued to grow in popularity. While there was once a time when only the larger churches incorporated this technology into their ministry it’s proven so effective that smaller churches are now embracing it too. One of the main reasons for this is that it’s become more affordable now than in the past. While you still want to invest in buying the right equipment and setting up the right platform now is the time to get started.
Use Geo-Targeting for Marketing
Although this may sound too personal many people actually love just how personal it is. It’s all in how you use it. For instance, if a new visitor who has your church’s app comes to visit your congregation and you’ve already sent them a map of the inside of your building and a picture of your greeter they’ll feel more comfortable when they arrive.
The Bottom Line
Although you don’t always need to be on the cutting edge of technology, some minor changes could improve your growth and attendance. There are many reasons why it’s important to embrace the best technology for church today – this is just one of them.
