Telemarketing is a part of direct marketing. It is about contacting people on phone with the intention of promoting or selling a product. Telemarketing is quite popular around the world. New tools and applications allow for face to face interaction with the customer through web conferencing. Robocall or automated calling is also getting popular. In these types of calls, a pre-recorded pitch is used in combination with diallers. If you want to increase your sales and profits, you should hire an Australian Telemarketing company.

In the early days of the Australian Telemarketing, women were preferred over men. The prime reason for this preference was that the women demanded less money than their male counterparts. There were several other reasons as well including their pleasing tone and calmness. The trend continues even today but there are many companies that employ males as well for the job. Telemarketing is used as an umbrella word to cover a lot of marketing domains. Other than lead generation and direct sales, it also includes receiving inbound calls, fixing appointments and conducting surveys.

Lead generation is generally an outbound process in which the marketer calls a potential customer for promoting the product. The objective is to gather information about the customer and his likes and preferences. If the customer shows interest in the offer, the telephonist fixes an appointment with the company representative. In inbound process, the telephonist receives calls from interested buyers. These buyers are driven to the company through print ads, radio and TV commercials, banners, posters or other means of advertising. Surveys are conducted by companies for a variety of purposes.

Past few decades have proven that telemarketing can help your business grow faster. Many companies have been benefited by employing this process for promotion and sales of their products and services. To be successful at it, you need a trained staff and a good facility to house them. Most of the companies, whether big or small, outsource the job to the Australian Telemarketing companies. When hiring such a company, make sure it follows the best practices in the industry and adheres to the norms and regulations laid down by the authorities. A good Australian Telemarketing company would help you create a positive image of your brand and product in the minds of the consumers. Make sure you don’t make calls to those numbers that are registered with the ‘do not call’ registry. You can choose to pay per hour or per lead. The responsibility for following up the lead and converting it into business rests on your shoulders.