A small law office can succeed with the right mix of online marketing tactics. For instance, most successful strategies incorporate a mixture of keyword-based SEO and pay-per-click advertising (PPC). It is also worth considering using professional law firm website services designed to optimize the user experience. Additionally, law firm marketing should include social media and tracking analytics. In addition to this, law firms may also consider hiring a law marketing company to do the marketing for them.
Focus on a single practice area and geographic market
If your law firm is small, you may consider hiring Legal Marketing Firms to help you focus on a specific practice area and geographic market. This is an excellent way to maximize your marketing efforts and achieve faster results. A legal marketing firm can also provide a reliable sales process to help you turn leads into paying clients. After all, you don’t want to waste time chasing down leads you can’t convert.
Using paid advertising to promote a legal practice is not cheap. However, if you are willing to invest in a well-managed campaign, you can attract a high volume of quality leads. Keep in mind that the cost per click varies depending on your practice area and geographical market. For instance, an estate planning law firm can spend a lower cost per click than a personal injury law firm. A realistic budget for a well-managed campaign might be $5,000 or more per month.
Focus on organic and local SEO
A legal marketing firm is an excellent resource for small law offices that are unsure of how to begin organic and local SEO. By creating a content strategy and incorporating SEO tactics, a marketing firm can build a robust online presence and boost rankings. The results are often exponential. For example, publishing news articles about your practice area can boost organic search rankings and increase brand awareness in your desired markets. Additionally, news articles can also help you gain exposure in neighboring markets.
Additionally, law firm websites that produce news articles regularly are crawled more frequently by Google. SEO is essential to a law firm’s online presence. Organic search results are highly competitive. For every law firm on page one, there are 300 that are not. This means the competition for page one rankings is even greater. With a legal marketing firm on your side, you’ll have access to all the latest SEO techniques and best practices.