As a business owner, it’s important to have an easy and efficient way to educate your potential clients or customers about your products or services. And that’s where corporate explainer videos come in – it is a short video that highlights what your business does and what distinguishes it from others. If you’re considering creating a corporate explainer video, here are some essential tips for producing an effective one.
Firstly, keep it simple. In other words, avoid using technical jargon and complex terms that are difficult to understand. Your explainer video should be easily understood by everyone, including those who aren’t familiar with your business. Remember, the goal is to make your video accessible to as many people as possible.
Secondly, make sure your corporate explainer video showcases the benefits of your products or services, not just the features. For example, rather than solely explaining that your product has a 10-inch color touchscreen, explain how that touchscreen makes your product more user-friendly and provides a better user experience. Your viewers need to know how their lives will be improved if they use your product or service.
Thirdly, target your audience. The language, tone, and style of your corporate explainer video should be tailored to the viewers who will be watching it. It is essential to know who your audience is and what they are looking for so that you can create content that resonates with their needs.
Fourth, ensure that your corporate explainer video has a clear call-to-action. If you want your viewers to visit your website or contact you, for example, make it easy for them to do so by providing clear guidance. It is discouraging for a viewer to feel lost after watching your video because they are not sure what to do next.
Fifth, keep the video short and hold your viewer’s attention. A video that lasts for more than two or three minutes without much action could cause a viewer to lose focus. A length of between 60 and 90 seconds is ideal as it is long enough to convey your message but still brief enough to keep your viewer’s attention. A longer video should have a good reason for every extra minute, so be sure to stay on track.
Finally, aim for a high production value. A poorly crafted corporate explainer video can do more harm than good. It can lead to a negative perception of your business if the video looks unprofessional or the audio quality is terrible. Invest in quality video production, hire a professional video company, or learn to create high-quality video content yourself.
In a world where information is readily available, it’s essential to produce content that is easy to digest. A corporate explainer video should be perfectly fine for a sixth-grader, but at the same time, it should not look cheap or sloppy. Keep your messaging clear, concise, and strive for overall high production value that underscores your commitment to your viewers or potential customers.
A corporate explainer video can be a great asset for your business, provided it is created correctly and precisely for your target audience. By following the tips outlined in this article, you will create a video that is easy to understand, actionable, and appealing to your target demographic. Remember, simplicity, brevity, and quality are key to making the most of a corporate explainer video.