Designing branded workwear for your business is a great way to create a unified look, increase visibility and attract new customers. It’s also important to create an identity that employees are proud to wear and represent. This article will explain how to design branded workwear with tips on choosing the right style and materials, selecting colors, adding logos, and more.

Choosing the Right Style

When it comes to designing branded workwear, it’s vital to choose styles that are comfortable, practical, and stylish. Consider the job your staff does — if they have physical jobs, you’ll need sturdy garments that can withstand heavy wear and tear. On the other hand, if they’re office-based, lighter fabrics and more fashionable styles will be better.

When selecting the style, consider how easily your logo can be added and ensure that any decoration will last as long as possible. Also, bear in mind industry regulations or safety requirements — you’ll need to ensure that garments comply with any necessary standards.

Selecting Colors

Choosing colors for your branded workwear is an important part of creating a unified look for your business. Start by looking at your existing branding – use colors that tie into existing logos, signage, and marketing materials so that employees instantly identify with the company.

Try to use two or three distinct colors across different garments, such as shirts, trousers, polo shirts, and jackets, to create a cohesive visual look. If you need help selecting colors that go together, look at color wheel tools online or consult an expert.

Adding Logos

Once you’ve settled on the style and colors of your branded workwear, it’s time to add your logo. There are several ways to do this, such as screen printing, embroidery, and digital printing. One of these processes will be more suitable depending on the garment and how large the logo is. Again, speak to a professional for advice — they can suggest which option is best for your needs.

It’s also important to consider placement — where should you place the logo? Again, consider the size and shape of garments when making this decision – placing logos on the front and back of clothing will create a more unified look, but too many logos can be overwhelming.

Conclusion

Designing branded workwear for your business is a great way to increase visibility and create an identity that employees are proud to wear. Following these simple tips ensures that your garments stand out from the crowd and make a lasting impression on customers. Start by choosing the right style and materials, selecting colors that tie into existing branding, then adding your logo with one of the available processes.