A customer video can drive a significant amount of new business. One-in-two Gen Zers say they can’t live without YouTube. People love the audio-visual combination that videos provide, and they tend to absorb more information than text-based content. A video also tends to be more relatable because people can read body language, often influencing consumer behavior. Positive customer videos can influence sales if they convey a sense of trust.
When using customer video feedback to improve a product or service, the best way to get an authentic testimonial is to send an SMS text message asking your customers to record a short video review of their experience. This message has a 98% open rate and is especially convenient for recording a video review. In the same way, customers can record a video review on their mobile devices, and the number of requests they receive should equal the number of transactions they make in a month.
After you have received customer video feedback, consolidate all of the data. You can use Wipster to help you organize all of the data. It’s best to send a maximum of three messages to each customer per month. This will ensure that you’re not wasting time on unnecessary correspondence. Remember to prioritize high-level changes rather than small ones. Once you have consolidated all of the information, it’s time to implement your new video strategy.
You can run your feedback on the website itself. To ensure the success of your customer video feedback campaign, consider where to place your video messages. For example, if you’re launching a new product, you can place a video about it on the right side of your website. Alternatively, you can put a video dedicated to a specific new feature or functionality. Regardless of where you decide to put the videos, try to keep the big picture in mind and prioritize the higher-level changes first.
To create an effective customer video feedback campaign, you should make sure you have a clear goal in mind. It should reflect what your audience is looking for. Having a clear plan is vital to ensuring the success of your video campaign. It’s important to keep your customer’s experience in mind. This will help you to create a memorable video. And a well-produced video can help your business grow. And it should be an excellent way to engage with your audience. If you’ve received many customer video feedback, it’s important to keep them organized.