Social media has changed the way marketing is done. Due to this, many business people and companies are now using social media marketing on LinkedIn to reach their target. You too need to consider opening a LinkedIn account.

LinkedIn Explained

LinkedIn is a unique social media platform that targets professionals and business people. It provides them with the opportunity for building contacts and connections even as they expand their professional or business networks. Its numerous features are effective for marketing online. The platform’s numerous Web 2.0 capabilities is helping business people to enhance their profile and increase their online presence.

The Status Updates

Status updates are brief statements that you post, which are useful to your contacts. They may include links to the content on your website. The updates will keep your contacts in the know about your happenings. You need to post actionable and useful updates on a regular basis for you to keep attracting the interest of your connections.

Blog Posts

LinkedIn allows you to embed your blog posts on your profile. Therefore, as you post on your blog, your profile on LinkedIn will be updated automatically, showing the title, abstract, and the link to the full post on your blog.

Events

If you have any upcoming events that promote your business, you can post on LinkedIn Events. This could be a workshop where you will be speaking or training session that you are sponsoring. Such information promotes and generates the interest of your connections to the event.

Product Recommendations

This feature in LinkedIn will allow you to request for recommendations from your network. A collection of recommendations that vouch for your experience and expertise will significantly enhance your business profile.

Creating a Product/Service Tab

This tab allows you to showcase what you provide to your customers. Apart from creating a list of product and services with the description, images, and key features, you can also create a features product or service, which highlights your core product.

LinkedIn Share Button

This feature encourages the contacts who visit your website or blog to share what they have read on their LinkedIn account.

LinkedIn Follow Button

This button enables the visitors to your website to directly follow your company if they have accounts with LinkedIn. This button may indicate the number of followers that your business had on LinkedIn.

Using social media marketing on LinkedIn gives you free features that you can use to reach the prospective clients. However, you will need to put in some work before your account can give you maximum results.