The best marketing videos are under 90 seconds. Such videos normally have an average retention rate of 52%.
The most shared videos are explainer videos that are less than 15 seconds long. Longer videos perform worse. A video will start losing audience after the one-minute mark.
People have short attention spans. That is why many people do not like reading articles and watching long videos. If you want to retain the attention of an audience, you should make the video as short as possible. There should be a call to action at the end of the video.
What is an Explainer Video?
An explainer video is a short animated video. Its focus is explaining a business idea in a simple and engaging manner. Your business needs an explainer video that will grab the attention of your audience. Such a video will maximize sales and market your brand. There are many explainer video companies. You need to find a highly reputable service provider.
Qualities of an Explainer Video
1. Short
An explainer video is short and straight to the point. It will not be longer than 90 minutes.
2. High Quality
Quality is an important matter. It is what will differentiate your video from the billions of videos already available online. If you want to have a competitive edge, you should create high-quality videos.
3. Targeted
You need explainer videos that target your audience. With targeted content, you will find it easy to convert leads into sales. You can make your video on your own using software. Alternatively, you can outsource video creation to a real professional.
4. Animation
Most explainer videos have animation. These add a fun touch that facilitates easy connection with the target audience.
5. Music
These videos usually have music and sound effects. Music makes the video to be more engaging and it sets the mood for conveying the story.
6. Simple
An explainer video conveys a message in a clear and simple. It simply answers the questions: ‘why’, ‘what’, and ‘how.’
7. Branding Element
An explainer video looks and feels like the brand. It might feature the colors of the brand. Because of the branding element, it helps in marketing the brand.
Distributing Your Video
Creating a video is one part of the equation. The other involves distribution. Before you create a video, you should think on how you will distribute it. First, you should post it on a video hosting site like YouTube. Secondly, you should embed it on your website and post its link on the various social networks.
The Bottom-Line
As an entrepreneur, you need a video marketing strategy. You need to create different types of videos and distribute them in the right way.