Marketing can take on different forms including promotional items. Instead of paying for ad space online or on billboards to improve brand awareness, businesses might focus directly on their existing customers to win their loyalty. Studies show that it is easier to convince a customer to make a repeat purchase than it is to coax a non-customer to buy your products. After all, the former has already dealt with you and know what you are all about. You aren’t starting from scratch. They chose you above others in their previous purchase and they can do so again as long as they had a good experience. Aside from providing quality products and excellent services, you might also give them a free gift like a promotional hand sanitizer.
Provide a Freebie That People Will Find Useful
The practice of giving away free items is not new. A lot of businesses do this with varying levels of success. The free gift often bears the name of their brands to promote recall and spread awareness. However, this will only be effective if the recipients actually find it useful. Then they are likely to make the item part of their daily routine. Examples of useful freebies include umbrellas, pens, USB drives, tumblers, mugs, bags, key chains, and the like. A hand sanitizer can be considered as a highly useful thing in normal times but it is even more vital during this pandemic.
Show Customers That You Care about Their Wellbeing
There is a long list of items that you can give away such as those mentioned above and so much more. Yet perhaps few are as timely and as important as a hand sanitizer since the world is still dealing with a lot of uncertainties. Even full vaccination does not provide 100% protection although the risk of infection is significantly lower. Everyone still has to be careful about where they go, who they meet, and what they touch. Washing hands and using hygiene products should become a habit. Show customers that you care about their wellbeing by providing the sanitizer.
Help Your Community Prevent the Spread of Diseases
A lot of businesses closed during the peaks of the infections. This can happen again at any time like it has in many other countries. By giving away promotional hand sanitizer, businesses are helping their community stay safe and healthy so that everyone can live as close as possible to normalcy.