Email has changed the way people communicate. Every day, people send more than 200 billion emails. That translates to over 70 trillion emails exchanged in a year and almost 2.5 million emails exchanged every second.
Email is the primary method of communication in the world of business. That is why small business email hosting Brisbane is important.
Email hosting offers an opportunity to save money for small businesses that are not yet ready to invest in website hosting yet they want to have personalized email accounts. Email hosting is cheaper than web hosting because it involves hosting only email accounts yet web hosting involves hosting email accounts and the entire website infrastructure.
Custom emails are necessary for business. Using the email services provided by third party services is free but you cannot get a URL that is a unique name related to your business name. Only the first part of the email account name is unique while the other part represents the domain name of the service provider. For the case of email hosting, both parts are unique and you can decide to customize them as much as you want.
Having @yourdomain email address will market your brand. You can have such an address without having to host a website. Hosting a website is a big hassle. Constructing a good website will cost you a good deal of money. You will also need to invest in content creation and search engine optimization. The best thing to do if you are not ready to invest in website creation is to invest in personalized email accounts. Every important member in your organization should have an email address that reflects your brand.
Marketing and branding are important activities in business. You can have the best product in the world but you can end up making zero or little sales if you do not invest in branding. Your brand will appear in a bad light if you use Gmail or Yahoo mail for sending out emails to your customers, suppliers, and shareholders. You should have unique emails.
The first step you will have to do is to purchase a unique domain name. You will need a domain name related to your business name. You will need to pay annual domain renewal fees.
Finding the right host is important. You need a host with a good reputation. You should research about a hosting company before you pay for the hosting service. Email hosting will come with free setup and the ability to upgrade to website hosting. You will also receive free webmail access that will make you access your email from anywhere in the world.