UI UX design is an incremental process. It’s a design concept that works from the PET principle. When it comes to the basics of UI UX, its primary purpose is to make a user’s experience as easy and comfortable as possible. There’s no magic wand here, no secret elixir. Just a good design that makes the user feel welcome and comfortable. But what does this mean for us? What is the UI design process?
UI Design Focuses on Presentation
The design focuses on the presentation of a product or service. A good UI communicates brand values and reinforces user trust. The most successful UIs communicate these values by creating an emotional connection with the user. For example, an Airbnb travel listing is an example of a well-designed UI that makes traveling easy. Both types of design have their advantages, but UI is often confused with UX design. UX design focuses on the entire user experience, whereas UI design focuses on presentation and visual appeal.
UI design is closely related to graphic design. Often, designers use a prototype to showcase UI elements in real-time. A prototype helps test the functionality of a product or service before it’s finalized. UI aims to create a personal connection with the audience by presenting it in the most effective way possible. Often, a designer can create prototypes that include various UI elements and then test the results.
UI Focuses on Interactivity
User interface design (UI) focuses on making digital products intuitive for users. It involves the visual design of interactive elements such as buttons, menus, links, and checkboxes, and it combines concepts from visual and information architecture. Previously, users had to sift through a never-ending code line to perform a particular action. Now, users can easily navigate through products and perform actions with a few clicks.
While both UX and UI are important for a company’s products, they can be very different. Ultimately, both focus on user experience. UX design is a more holistic approach to product design, focusing on users’ needs and improving the quality of the interactions. The two fields have many similarities, including being driven by research and analysis. Regardless of design, both UX and UI are important to any business’s success.
Getting Feedback from UI/UX Designers
When it comes to feedback from basics of UI UX, you want it to be as objective as possible. This is because feedback should be about the project, not about personal preferences. If you don’t have specific recommendations or examples, you’re more likely to receive generic feedback than high-quality insight. Instead, ask for actionable feedback that addresses details and offers practical next steps.