When the Web was starting to boom, it became apparent that any business worth its salt need to build its own website to stay relevant. Online visibility was a must, and it still is today. After a while, the battle shifted to the social networks with every business putting up their own pages in the most popular platforms. Engagement and two-way communications became the name of the game. Now the competition is in the mobile space with businesses racing to launch their own apps. It’s not just the big players getting into it anymore. Even small businesses are standing their ground.

Mobile Has Outpaced PCs in Online Usage

So what’s the reason for the big shift to mobile? One is the advent of smartphones which unleashed incredible capabilities for mobile devices. They were no longer confined to texts and calls. Now you could browse the Web, play graphics-heavy games, and use apps that used to be exclusive to computers. Indeed, there are more people who own smartphones than computers and they surf more often on these mobile devices. After outpacing PCs, marketers paid more attention to the changing habits of their target audiences. If you want people to know your brand, then you need to go where they are.

Users Spend More Time in Apps than in Browsers

People always seem to be looking at their phone screens. So what are they up to most of the time? According to studies, they are more likely using an app than actually browsing the Web. They might be watching videos, playing games, chatting with friends, reading emails, checking their bank accounts, shopping for home goods, using a fitness app, or trading in the stock market. The possibilities are endless. If you would like people to notice your business, then you might want to throw your hat into the ring and online app builder. Give them a reason to download it like exclusive content, discount coupons, freebies, and other perks.

You’ll Be Left Behind by Competitors If You Don’t Act

The deluge of mobile app launches is happening right now. There used to be few of these on mobile stores because of the high cost and extended length of development. However, there are now tools like online app builder services that drastically reduce the cost and the development time. It is much easier so there is really no excuse left. In fact, your direct competitors might be getting ready to launch their own apps right now. You need to act so that you don’t get left behind.