Email marketing is a crucial part of any marketing mix. If you’re doing a lot of this type of promotion, a great email marketing program is key for success. Mailchimp and Mailshake are two prominent email programs beloved by marketers the world over. But if you’re new on the scene, how do you choose which one is right for your needs.
Mailshake vs Mailchimp
We’ve developed a brief comparison of the two platforms to get you started on choosing the right one for you. This is by no means an exhaustive list so you may want to find other resources online to help you as well.
Mobile Usability
Mobile is huge these days with more and more tasks being completed on our hand-held devices instead of on a desktop or laptop computer. One key differentiator among these two email programs is that Mailchimp has a mobile app and Mailshake does not.
Focus on Small Businesses
A significant part of the user base for email marketing programs is small businesses. Mailshake maintains a focus on small businesses as well as larger ones. Mailchimp on the other hand has focused its services on a larger market that includes individual users. While this is great, it sometimes means the focus is taken off of the small business segment.
Reliable and convenient support
Both of these applications feature online support as well as a robust knowledge base that users can comb through for answers to their questions. Neither of them provide phone support which can be difficult especially when you have a pressing question you cannot find the answer to. Mailchimp does got the extra mile and provide video tutorials on how to perform certain tasks.
Enterprise Options
Some businesses need way more functionality and storage capacity. Enterprise solutions are generally the answer for that type of thing. This means support for large email databases, additional functionality for multi-person teams, and more customized support. Mailchimp provides enterprise levels solutions where Mailshake does not.
These are some of the key differences among these email marketing platforms. Of course the decision of which one to go with is largely based on personal preference. You may find there are features in either of these programs that suit your needs regardless of what others online are saying. The key is to find the tool that helps you accomplish your tasks the easiest and with the best results for your business.
The worst thing you can do is read reviews or comparison posts and then make your decision based on one of those. These are meant to be guides that help you uncover questions you should be asking.
