Every company needs to brand itself, and sometimes the best people to help are the employees themselves. Employees are always looking for ways to show company loyalty and by encouraging that companies can use them to help advertise the company. This is why every company should have some sort of company swag that is available to their employees, especially if it is available to employees only. Not only do you encourage loyalty to the company, but you also help build a brand, making having that swag a great thing.
What To Consider
The best ideas for company swag are those that are of immediate use to your employees. This can mean anything from drink bottles to backpacks; employees are always looking for practical items, items that make their life easier, and having the company logo on it is a good thing. This is why so many companies have so many basic items with their logo on them; it gives employees options and allows them to pick the items that work best for them. This also includes t-shirts and other clothing items; wearables are always good and help to build teamwork, especially when used as prizes in team contests as well as bonuses to reward meeting certain quotas.
For Customers
Company swag can also be used to help build customer loyalty as well. A company needs to expand beyond just its basic products, and sometimes having merchandise to go along with its main products can only help. For companies that have high-end products, the swag can also be items that help maintain the items in questions, such as offering tools and calendars to keep maintenance schedules. However, the advantages of practical gear and wearables, such as water bottles and t-shirts, to help to brand should not be ignored; customers are always looking for freebies and freebies that make life easier are always good to help build customer loyalty.
In short, it is not a bad idea to develop some sort of company swag. Not only can it help to build employee loyalty but also help encourage relationships between customers and companies as well. Sometimes the smallest prizes are better than the big ones; not only are they cheaper but they are also usually more useful and therefore see more use than the larger items. This can only help build your brand while using your customers to help advertise your company, making every piece of merchandise a billboard.
