B2B lead generation is one of the most talked-about topics in B2B marketing. If you’re not generating leads, your company will never grow and improve. B2B marketers spend a lot of time and money on B2B lead generation, with many using traditional methods such as email or phone calls to generate leads that they then nurture into sales prospects.

There are also more modern techniques available for B2B lead generation that can be used to help generate qualified leads from a wider range of sources including social media channels like LinkedIn, Facebook, and Twitter! In this article, we’ll cover 3 steps to get started with B2B lead generation!

The first step is to create B content. This content is information that you want to share with your customers, potential clients, or even industry peers. This could be in the form of a white paper, e-book, webinar series, or another digital asset. The key here is to make sure it’s useful and relevant for those who read it!

The second step is to promote this content through promotion channels such as LinkedIn ads, Facebook advertising, or Twitter Promoted Tweets. Once you’ve created content, promoted it on social media sites, and received engagement from people interested in what you’re sharing – these are qualified leads ready for nurturing into sales prospects!

The third step is to follow up with this content readers through email marketing. B marketers should send a series of six emails, each spaced one week apart starting on day seven after the first B consumer opts into your list. With every subsequent message over the course of six weeks, you’ll want to include more information about what it is that prospects are considering buying or implementing – and why they need B’s products!

In many cases, marketers have been able to generate more than one lead from each piece of this content they publish. This content is an invaluable resource for any B-to-B marketer.

You should take in generating leads from B to B marketing content, such as a webinar series, white paper, or e-book, is to promote it through your own channels – starting with email lists and social media accounts! You can also share the B content on LinkedIn groups relevant to your target audience.

Once marketers have published their B lead generation assets, they are ready to gain new leads using promotion channels like organic search engine optimization (SEO), pay-per-click advertising campaigns (PPC), or promoting across LinkedIn Groups. It’s important that the piece of B marketing collateral has been optimized for SEO (i.e., keywords included) to generate B leads through organic search engine results.

There are many other B lead generation tactics marketers can use, but the important thing is that you don’t have to spend thousands of dollars or hire a B agency to get started! Just focus on one channel and start promoting today!